Get-Kinetic has been marketing the concept of CREATE in the realm of the imaginary on our Get-Kinetic blog.
We want clients to hire GK to CREATE characters that tell their brand’s story.
When Kat began conceptualizing the first installment of our three series campaign video, CREATE was the first we knew would be released.
Webster defines to “create” as:
To produce through imaginative skill
To cause (a particular situation) to exist
So, what does “create” mean to Get-Kinetic (other than being the first word in our sleek logo)
I asked the team (and myself)
Dan: “an instruction to go play out in the woods, nurture your imagination and have an adventure. You’re never too old for that.”
Paul: “For me, “create” means…combining my skills with the ideas and efforts of others to produce something exciting, unique and new.”
Kat: “create is to live; to make something out of nothing; everyday, everything, everywhere has a moment that turns into a memory; those memories make a story; that story is yours to create.”
Dana: “To create is to make something new with the resources around you. “To produce.” I think I will change my business card to “The creator” after this blog. See how that works out.”
Kevin: “Create, to me, means to imagine and then to form into existence an object or a story that is used to enhance relationships, conversation, and life.”
Let us show you how we “create” CREATE.
(timelapse footage provided by: Steve Buckwalter)
Get-Kinetic had the opportunity to shoot an outreach video with the storage facility kings CubeSmart. This was our third shoot with the mecca of storage since 2011 as we worked with the HR department to highlight the company’s commitment to service.
Employees flew and drove in all over to tell their stories of “dedication to excellence”, “understanding the customer’s perspective”, “leading by example”, and “being accountable for their actions”.
The sense of pride for their job as well as personal growth during their employment at CubeSmart was evident in each testimonial, and I was captivated by each interview.
I left this shoot with confirmation as to how I wanted our office to continue to work, with teamwork, a “can do” attitude and the reminder that the better a company takes care of it’s employees… the better the employees take care of the clients.
We are very sad to announce that our very own camera operator, Adam Bogus will be leaving us for the summer to sail on the scientific research ship; the JOIDES Resolution.
To be perfectly frank, THIS IS BOGUS.
He will be documenting the research being performed and telling the stories of the scientists and crew from the middle of the Pacific.
We may be depressed about his departure, but we are thrilled about his success.
Adam is a ROCKSTAR who does everything from operate the camera, edit, grip and gaff, to pilot the drones, and drive to freaking Arkansas if we ask and pick up a lens.
He is a core part of GK’s family and will be truly missed.
Plus he has dimples. DIMPLES.
I sat with Adam and asked him to gab with me before he leaves.
I am typing as he speaks so bare with us. It may not make sense. We are fine with that. We are having fun. Give us a break- we have like one week left together.
How did you get to be a part of the Get-Kinetic world?
“I started as an intern back in the summer of 2012 and was fortunate enough to be invited into the family full-time a few short months later. Since then, the good people at GK have trusted me enough to perform whatever duties were necessary, enriching my knowledge of the film industry as well as the professional work place. For that trust and faith, I am truly grateful.”
What will you miss most about working here?
(Long pause. Sigh. Single tear) ”I will miss simply coming to the office, whether it be in Fishtown, Jersey City or on set and consorting with people that ooze… something….”
“Is it excitement? Joviality?” What I am trying to say is that when I am alongside the GK crew, they can make that 18-hour day feel like a 14-hour day. Also I’ll miss flying a six-rotor, two axis gyro stabilized GPS enabled drone. That part was cool. I liked doing that.”
Whatever. Ok. What is your funniest or craziest story from your time at GK?
“It was the second day after we got the drone. After road tripping to Canada to take delivery on the brand-spanking new 6-rotor drone, we were driving through the Poconos and happened upon a picturesque vineyard, which seemed ripe for aerial cinematography. I was at the controls on our final flight, with our last battery, as the last rays of sunlight faded over the horizon.”
This is dramatic, go on…
“With all of twenty minutes flying experience, I took the craft over the grape fields until the battery alarm sounded. A moment later the craft began to plummet and I became co-pilot to gravity itself. Pure chaos ensued as the rotors cut out 150 feet from the ground.”
“Kevin started running towards the free falling craft, I stood wide-eyed and frozen in terror, and our other friend sat screaming and useless. The next five seconds felt like five hours as I watched our new, pristine, and not inexpensive craft fall to earth. With only twenty feet to go, instinct caused me to gun the throttle, engaging the rotors enough to slow the descent and land in a textbook crash landing on the side of a hill.”
I feel like you are telling me a plot line for a Bruce Willis Space Hero Movie.
“I am pretty much Bruce Willis. After “landing,” the drone started rolling down a hill only to stop mere inches from the side of a lake. As we packed up, we went to view the gorgeous footage of the vineyard at sunset and the most spectacular crash you could imagine.
No one had hit record.”
That is amazing. Kevin ran.