I know…. you haven’t slept in weeks pondering this VERY query.
Did you know, according to the Roman poet Ovid, “Bad girls wed in May?”
How about that in any given year, no month ever begins or ends on the same day of the week as May does?

I clearly did a Google search about “The month of May”.

There was zero effort put forth substantiating the accuracy of the following claims.

Step aside Mother’s Day, there is a new May calendar folks.  Head to Hallmark before the cards sell out!

It is time to #CELEBRATE

May 4th Star Wars Day (My personal favorite.  MAY THE 4TH BE WITH YOU!)

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May 8th is No Socks Day

May 11th is Eat What You Want Day

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May 13th is Frog Jumping Day

May 14th is Dance Like a Chicken Day

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May 16th is National Bike to Work Day - Third Friday of month.  FACT: Philadelphia Bicycle Coalition does a commuter challenge every year. bicyclecoalition.org/events

May 16th is National Sea Monkey Day

May 18th is Visit Your Relatives Day

May 21st is National Waiters and Waitresses Day (TIP BIG OR GO HOME!)

You know what else is awesome about May? 

THE WHOLE GET-KINETIC TEAM CELEBRATES THEIR BIRTHDAY!

No joke.

Kat, Kevin, Dan… even the new kid, what’s her face, are ALL MAY babies.

(Adam is born in December but no one cares.)
#Celebrate
#MAY
#Yourmom

Tuesday, April 29th, 2014   |   No Comments   |   Tags: , , ,

As a fan, and a member, I was fortunate enough to attend Philly Ad Club’s event, “Building a Bridge Between Philly’s Tech and Advertising Communities” as part of “Philly Tech Week.”

Sonesta Hotel

The event was both informative and a great networking opportunity as I scribbled notes on digital marketing (with my newly stolen Sonesta Hotel pens) amongst the well respected advertising and marketing professionals.

Speakers included:

Building a Bridge Speakers

Michael Jaschke - CEO & Co-Founder, 48 Bricks, Inc.talking about tools for digital advertising

Chris Wallace - Strategic Leadership Social Business, Trellist Marketing and Technology – discussing platforms for social business

Mark Herstek - Solutions Manager, Ensightenaddressing systems for digital tracking through tag management solutions 

Patrick Dolan - EVP/COO, Interactive Advertising Bureau- to provide a transition from digital systems, platforms, and tools to the world of enabling your digital strategy

Drea Janssen - Brand Engagement Strategist at Mastermindstalking about applying digital technology to successful social media campaigns

John Miller - President, Scribewisediscussing driving content through digital technology

Lisa Marie Walls - VP Digital Strategist, Tierneycovering the strategic use of digital technology in advertising

Brad Bernard - VP digital Media and Analytics, Harmelin Mediaaddressing digital technology measurements in successful media campaigns

Being a self proclaimed “media maven” I thought I knew a “little something” about social strategy.  That was until I listened to experts reveal the latest trends in digital marketing.

Mind blown and full of content ideas, I am inspired.  Let me #inspire you.

What I learned (aka wrote down):

The audience wants help, not hype. When helped, an audience is much more likely to buy.
Digital ad revenue is projected to grow 71% in the next 5 yrs.
There are 1,700 banner ads a month… do you remember ONE?
50% of clicks on a mobile are ACCIDENTS
Consumer profiling does not work
Twitter drives the most traffic.  Then Facebook.
Sharing links through EMAIL is king over social media.
Find fans.  Don’t wait for them to find you.
91% of video streamers are 18-24
With digital, impossible is an OPINION
Impressions and clicks are too easy to fake.  30-40% are inaccurate.
In a recent survey, it was found that most of the people thought HTML was a sexually transmitted disease
Companies should not DO social but should BE social.
Our job is to communicate brands to our prospective potentials.
Content must be about audience, not you. Consumers no longer live in your fishbowl.
30-40% of metrics are fraud. Impressions and clicks are too easy to fake.
Content marketing is building brand loyalty on a human and emotional level.
83% of all Internet users stream digital video

My favorite point of the event was the discussion of VIDEO MARKETING!
HEY, THAT’S WHERE GET-KINETIC COMES IN!

Did you know that businesses that incorporate video into their overall business strategy see higher engagement rates, higher click through rates, and a higher conversion rate?

Whatever your business size, video is the most efficient way to spread your message. Moving images over pictures and text, connects customers to your brand on a deeper level. Video can help you build rapport with your customers faster and help them relate to your business on a more personal level.

Video is also beneficial in reaching out to different learning styles: the visual where people learn by reading or seeing demonstrations of a product or service and the auditory where people connect by listening to audio.

Marketers have found great ways to engage audiences and create brand loyalists through online video, especially through their Facebook brand pages.

So what’s the takeaway?

Video isn’t going anywhere.  #ENTERSTORYTELLING

Deliver your message, faster, directly to consumers in a way that #engages them

Get-Kinetic can help!

Monday, April 7th, 2014   |   No Comments   |   Tags:

Get-Kinetic was thrilled to produce the music video for The Wonder Years newest video “Dismantling Summer”.

“Dismantling Summer” is on The Wonder Year’s latest album on Hopeless Records.

Acclaimed music video director Drew Russ flew in to partner with Get-Kinetic and producers Doug Spangeberg and Get-Kinetic’s Dana Michael.

The video, lensed by our own Kevin Hackenberg, included spectacular art direction by our friend Doug Sakmann.

Featured actors included Rick Haymes as “grandpa”, Steven J. Morasco as “dad”, Abbe Klebanoff as “mom”, and Rachel Brodeur as “sis”.

The Pennsylvania based band, who had headlined The Warped Tour this past year, includes Matt BraschDan CampbellNick SteinbornMike KennedyCasey Cavaliere and Josh Martin.

Thursday, April 3rd, 2014   |   No Comments   |   Tags: , , , , ,

I LOVE my job at Get-Kinetic. Thank you for asking.

“Is this new girl going to continue to blog about herself”, you ask?

It is possible, but not likely.

You and I are going to be working together on your next project.  Being someone who understands that your project is your baby, I know how important #trust is in the producer/client relationship.  My first few blogs are a way for you to get a sense of who I am and how I operate so you can relax and feel at ease.

Plus, I am extraordinarily funny.

The beginning of my time at the company was spent researching previous productions and introducing myself to current clients.  I also got the opportunity to visit a few sets right out the door and I have to tell you… my job is fun.

I get to bring people together, organize and problem solve, stretch budgets to fit creative visions (insert female stereotype), and best of all…help people tell their stories.  This little girl gets to move mountains.

I also spent a good deal of time from day one getting better acquainted with our vast equipment rental catalog.  I decided upon being hired that I should be a client’s personal “Blockbuster” (except I’ll be convenient to visit).

How jealous are you that I get to work with the RED EPIC or the DRONE and call that “training”?

I am looking forward to a slew of networking events in GK future to build some new relationships (and friendships!)

I find that being an active member of one’s community is important for growth.  I also maintain that a coffee meeting is something I will take with any individual.  I believe in support and I really really believe in coffee.

But enough about me…  How do you feel about me thus far?  Joke.  I told you I was funny.

Be well GK readers, more to come!