Brand originated from Brandr. Brandr means to burn. Burn your signature. Leave your signature on your trade. Mark your trade. Trademark. Mark the moment. Moments are made of people. People are the characters; the end users. Create the characters. Characters are the story. Story of the product. The product has a purpose. The purpose is simple. Simple is direct. Direct marketing. Marketing maverick. A maverick is unbranded. Unbranded is space. Space is an eventual place. Place becomes an action. A market to market. An action is a moment. That moment is ours to create.