At the outset of the summer, GK became the first shop in the Philly market with an upgraded RED One Mysterium-X camera package.  The Mysterium-X sensor raises the RED cameras low-light sensitivity, and offers an extremely low noise level.  Basically, it offers the RED One a significant advantage where the race to become the industry’s leading digital cinema camera is concerned.  And just in case you think GK took part in RED’s upgrade program just for kicks, here are a few things that the camera (and GK’s in-house Director/DP Kevin Hack) have been up to as of late…

One of the more recent fruits of GK’s labors has just begun to air, in the form of the new TV spot for the Sands Casino Resort Bethlehem.  GK collaborated with agency producer Tristan Olson, and the Colorado based Vladimir Jones, for their second production teaming in the past year.  When the Bethlehem, PA based casino needed to upgrade their branded spot content, to exploit their recently added table games, Vladimir Jones came back to GK for their production needs.  Somehow, between hanging in the high-rollers lounge, drinking martinis & smoking cigars, Kevin and the Vladimir Jones gang actually ended up making a commercial to boot!

GK recently teamed with Fusion director Don Vitello, for a Maaco TV campaign.  The spots were shot at various locations in and around the Greater Philly region over the course of a week, including a stop at the Riversharks stadium in Camden. The spots were produced by Michelle Casale, and edited at Fusion’s Philly headquarters.

So there ya have it folks, the weekly shout-out courtesy of GK…who will be the next to collaborate with Get-Kinetic & the RED!  Cheers, -GK