When asked recently how he planned to handle the loss of his biggest right-handed bat from the 2011 line-up, with #28 heading to DC (to take advantage of those snazzy Nat’s uniforms, and the 10-15 thousand fans that pack National’s Stadium on home game days), Phil’s Manager Charlie Manuel conceded that ‘it would hurt, but that the game keeps moving along’.  Asked further if he’d opt to snatch up one of the potential high profile Outfielder free agents in this off-season’s market, he offered the confident reply that ‘someone would step up’ and thus make JW’s departure that much less painful.  They ‘always do’, he stated!

Managing a small business in this current economic downturn is much like that, and Get-Kinetic has found a number of resourceful ways to weather the storm.  More importantly, and more to the point, they’ve done it without compromising what is most important in this industry…creativity and aesthetics.  Being an owner-op shop for the preferred of Digital Cinema formats, the RED One camera, has certainly helped.  Relying on internal support rather than heavy freelance outsourcing has been a competitive advantage as well.  The company may not be recession-proof, but perhaps it’s adapted enough to be recession-realistic.

I guess you could say that GK is sort of like the slinky of film and video production services…somehow, the company always finds a way to overcome whatever obstacle is placed in front of it.  Whether the challenge is the strained budgets of its clients, a seemingly impossible deadline to turn a project around, or the dizziness-inducing changes in media technology that take place at an ever-increasing pace, GK prides itself on addressing the hindrance, and remaining focused on the priority: finding a creative solution.  After all, that’s what keeps things fun and engaging on a daily basis…and it’s a healthy distraction from the stress!