Summer 2010 has been an active stretch for the GK team, with the company finding itself at the helm of a varied array of projects over the past few months.  The outset of the summer witnessed principal photography for the short film “Location Location”, a narrative based promotional short produced and funded by the Greater Reading Film Commission. Shot on Get-Kinetic’s RED One camera package, and directed by GK’s very own Kevin Hack, “Location Location” proved to be great way to fill a large portion of June’s production calendar.  The project’s producer Tracy Schott was instrumental in securing the cooperation and support of the City of Reading throughout the 9 days of principal photography.  Her collaboration and expertise allowed for such aggressive logistics as street and railroad closures, rooftop filming some 20 stories in the air, as well as helicopter footage and set-ups at the infamous Reading Pagoda (most recently known for its appearance on the one-sheet for M. Night Shyamalan’s “The Last Airbender”).  Penned by Reading Film Commission Chair Santo D. Marabella, and currently posting in-house at GK, the film will receive its world premiere on October 3…the screening is set to take place at 2pm, at the R/C Reading Movies 11 & IMAX Theater.

In July, GK jumped head first into the sleek and stylish campaign for European baby products manufacturer Nuna.  The project witnessed the production of four videos, one for each of Nuna’s flagship infant products consisting of the Leaf, Zazz, Pepp, and Ivvi.  The undertaking was the third successful collaboration between GK & Conshohocken based advertising agency 20nine, with creative direction by 20nine’s CEO Greg Ricciardi, art direction by the agency’s Kevin Hammond, and cinematography by Kevin Hack with a Canon 5D camera package.  Local production designer Gino Fortebuono provided his artistic input during his first teaming with Get-Kinetic, and the filming took place locally at Hill Theater Studios in Paulsboro, NJ.  The spots were all cut in-house by GK editor Daniel Gauthier.

GK’s most recent joint initiative took place in August, in the form of a corporate campaign for VisionCare.  The project was filmed over the course of 3 days in early August, at Wills Eye Hospital and a number of suburban locations.  This most recent pairing represented another of many enjoyable partnerships for GK with the Maryland-based firm Eyemaginations, Inc.  The videos were directed by Eyemaginations member David Messing, and lensed by Kevin Hack on GK’s RED One camera package.  The pair will be back in studio for a day later this month, at GK’s Fishtown headquarters, for a product and testimonial shoot to finish out this effort for VisionCare.

So there ya have it folks, the weekly shout-out courtesy of GK.  Stay tuned for updates on more of GK’s collaborations, screenings, and efforts…& most importantly, keep busy!

Cheers, -GK