Get-Kinetic has found itself in the mix on a number of sports related projects over the past week. On Labor Day Monday, the GK crew spent the day shooting the closing season commercial for the Phillies. The spot, which will be airing during the final two weeks of the regular season, is a thank you campaign to Phil’s fans that support and watch the team in a variety of ways beside the traditional trips to the ball park. Produced by Sue Redmond of Rubberband, and with creative direction by Kelly Simmons, the spot certainly proved to be a fun way to close out the summer of 2010. Kevin Hack shot the commercial on the Canon 7D, with the format being the perfect choice for this particular set of circumstances. The field crew needed to balance between the need for high-end/HD image quality, and the desire to be quick and light on their feet. The shoot day witnessed the capture of more than a dozen plus set-ups in a collective of high profile Philly stomps including McFadden’s @ Citizens Bank Park, the Linc, Chickie’s & Pete’s, the Piazza, FDR Park, as well as trains along SEPTA’s R5 & Broad Street Lines. GK staffer Paul Irwin jumped on board the field crew as UPM, having coordinated the logistics for Monday’s shoot, and was joined on set by GK’s Tom Fanelle. We think that Paul & Tom, both Phillies fans since birth, would’ve likely joined the mix no matter what…even if it meant hiding out in the production vehicle overnight.
On Friday, GK closed out the week with a shoot for Versus. The sports network enlisted the services of GK for an interview shoot with NHL Commissioner Gary Bettman in New York City. Kevin Hack shot the interview on GK’s RED One camera package during the one-day affair at the NHL’s corporate headquarters in Manhattan. The project was coordinated by Caleb Wilkerson, Versus’ Director of Online Content, and will be up on the network’s website sometime over the next week or so.
With the sudden flurry of sports driven content being run through GK as of late, could a call to attend Super Bowl XLV be somewhere in GK’s not too distant future? Anyway there ya have it folks, the weekly shout-out courtesy of GK. Next stop, Arlington on February 6th…well, here’s hoping anyway!